Gym and fitness equipment as well as health & wellness solutions: TechnoGym
- a premium business
The leading provider of premium fitness equipment, Italian company Technogym, is re-launched in Romania, through its new official distributor Living Well S.R.L., with a complete range of products, software and services, creating the "Total Wellness Solution" for both business customers and private users. At present, over 35,000 Wellness Centres around the world are equipped with Technogym, alongside with 20.000 private homes counting only in Italy. With over 1,400 employees, 500 outside of Italy, 12 branches in Europe, U.S, Asia and South America, the company exports 85% of its production to 100 countries. Vision and a staunch commitment to promote a better lifestyle through regular physical activity, a healthy diet and a positive mental approach have been the ethos of Technogym for over 25 years. All-around innovation and a Total Wellness Solution set Technogym, the Wellness Company, apart, as does the company's founding philosophy of fusing business with social responsibility.
Technogym targets both private users, interested in acquiring home fitness equipment and business operators, such as fitness clubs, spas, rehabilitation centres, sport clubs and associations, hotels, military barracks, universities, recreation centres and corporate gyms.
As far as the latter is concerned, Corporate Wellness programmes, a concept developed by Technogym, benefit both employees and companies alike. Studies show that 50% of work-days missed are related to illness and disturbances preventable by regular physical activity; so are the 40% of cardiovascular illnesses. Keeping fit at work can result in increased productivity, absences and injuries can be reduced, but also a sound environment for socialisation is built where employees at all levels can release the workplace stress together. It is already an established fact that activity reduces a series of maladies and lowers cholesterol, maximises mobility and strikes out obesity and hypertension.
Technogym is present in numerous corporate gyms around the world, as well as in Romania. It couldn't be different for a company that has been continuously recognised for excellence and has been merited as a Great Place to Work for three consecutive years, winning 1st place actually in 2003 for the best working conditions in Italy and Europe.
At Technogym research, innovation, quality and reliability have always represented the key values behind the development of products and services. These values, together with the wellness lifestyle, were the key elements that attracted Living Well into representing Technogym. Living Well is a fairly new company, that was established in 2008, and it is a member of the Global Eye Investments Group. Its vision is to make a positive difference in people's life. Its mission is to constantly improve the health and well-being of its customers, employees and communities by providing wellness solutions which integrate physical training, mindful exercise and nutritional guidance.
The vision, mission and values of Living Well are well depicted in the brands that the company represents in the Romanian market, such as PowerBar, the leading sports nutrition brand and Freddy, a trend-setting Italian sports and casual clothing producer. From January 2009 Living Well was appointed as the new official distributor of Technogym in Romania. At the moment Technogym can be found at Living Well's headquarters at 29, Tipografilor Street, 1st District, Bucharest (Tel: 021 3133208, Fax: 021 3133209, e-mail: office@livingwell.ro).
Soon, a retail showroom network for private users will be developed and consumers will have the possibility of finding Technogym products in multiple locations. It is worth to be mentioned that Ferrari Formula 1 drivers, such as Schumacher, have been training with Technogym products for years. Soccer teams like F.C. Juventus, Inter F.C., A.C. Milan, A.S. Ajax, Real Madrid and Liverpool F.C. players, as well as the Alinghi and America's Cup Luna Rossa team, all keep fit with the company's state-of-the-art equipment. Not only does Technogym supply numerous European and international sports teams, it was the official supplier for the Sydney 2000, Athens 2004, Turin 2006 and Beijing 2008 Olympic and Paralympic Games.
